18 January 2009


Lyndon Baines Johnson (August 27, 1908 – January 22, 1973) was the thirty-sixth President of the United States and became president upon the assassination of President Kennedy. During his time in office, he initiated his "Great Society" set of domestic programs. Two legislative outcomes were Medicare (government-funded health care for the elderly) and Medicaid (government-funded health care for the poor). On foreign policy, he was responsible for escalating the American involvement in the Vietnam War from 16,000 American soldiers in 1963 to 500,000 in early 1968.
The 1964 presidential election is known for the introduction of the negative political ad. The now famous "Daisy" TV ad attempted to portray contender Barry Goldwater was a warmonger who would possibly use nuclear weapons in the conflict in Vietnam. The controversial ad was immediately pulled from the air but lived on in news discussions and amongst the voters. Johnson won the election by one of the largest margins in history.

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